Communications support to support the European Commission’s Pact for Skills

We lead communication efforts to promote the Pact for Skills, the EU’s flagship action aiming to support public and private organisations to upskill and reskill their workforce.

We lead all communications work around this highly valuable initiative, producing a tailored communication strategy, launching the Pact for Skills website (2022), crafting stories, news items and social media content showing skills action on the ground and supporting the Commission to reach out to potential members. We also developed a bespoke visual identity which was rolled out across all visual materials, including those produced for large-scale events.

Social media: management of the Pact for Skills LinkedIn group

We set up and manage the Pact for Skills LinkedIn group, which has amassed over 2,500 members. The group is a key community platform which informs members of new policy initiatives and news, as well as allowing users to post their own content and inspire each other.

We organised dedicated Pact for Skills sessions as part of the EU Employment and Social Rights Forum in 2026. Our work combined logistics with promotion, using the event as an opportunity to promote the Pact for Skills through online promotion and on-the-spot content gathering. Our team attended the event on site and captured key moments from speakers and panellists, producing three short post-event videos for social media.

In 2023 we organised a unique event titled the European Year of Skills Festival. The event was an innovative virtual event live streamed via the European Commission’s YouTube channel. Since it was first streamed, the event has been viewed over 7,000 times. The event connected speakers and participants from across Europe with policymakers, showing action on the ground and how organisations and people are contributing to improved skills development.