From our portfolio
Operation of the European Climate Pact Secretariat
Project duration: May 2023 - May 2025
Building a climate action movement through impactful communications.
Our strategic services
Ecorys is leading the management of the European Climate Pact Secretariat on behalf of the European Commission’s DG for Climate Action. Our team has developed and is implementing a comprehensive communication and content strategy to raise awareness about climate change and encourage people to take climate action. This includes yearly pan-European communication campaigns utilising a mix of owned, paid, earned, and shared channels, media partnerships, the organisation of online and on-site events, and the creation of the EU Climate Action Academy. Alongside pan-European communication activities, we coordinate 27 PR partner agencies (one per Member State) to drive media outreach on the ground.
Total reach of the Pact website: 434,006 unique visitors up to August 2024. A total of 162,987 unique visitors were recorded in June 2024 alone, due to a promotional campaign across multiple channels, doubling May’s results and against a monthly baseline of 43,000.
Total Pact reach on social media, expressed as #EUClimatePact reach: 16,559,532 up to August 2024, against a 25,308,000 target by the end of the contract (May 2025).
Total number of newsletter subscribers: 7,434 up to August 2024, against an 8,085 target by the end of the contract (May 2025). Newsletter open rate: 59.58% (benchmark: 45%).
Total reach through the 27 PR agencies: over 19.8 million people reached via 722 published articles, radio and television interviews up to August 2024.
Our top picks
Graphic design
Our team revamped the Pact’s visual identity, making it more engaging and flexible across all channels. It has been consistently applied to the delivery of all communication assets. A communication toolkit is available on the Pact’s website for use by multipliers.
Copywriting and editing
Our editorial experts carefully research and craft editorial products to support strategic implementation, in line with the Pact’s tone of voice. A newsletter is disseminated monthly, keeping subscribers up to date with the latest climate action across Europe. New articles are also published monthly on the website!
Read the most recent European Climate Pact newsletter and article, researched and crafted by our copywriters.
Infographics
We have produced the backgrounder, ‘What is the Climate Pact’, as a useful document to help share the message of the Pact. It is available in all 24 EU languages to help inspire wider networks to take climate action across all EU Member States.
Videography
Videos and GIFs have been key asset types to support our social media and web content. We have produced engaging short videos showcasing the Climate Pact community and citizen engagement activities. Our production team has travelled to Pact events to collect raw footage for us to use as evergreen content throughout the project’s duration.
UX design, web design and management
We’ve rolled out a phased approach to enhance the overall look and feel of the Climate Pact website. We’ve focused on architecture updates, content migration, and the design of new pages in the first stage. Our approach also includes SEO optimisation, an internal linking strategy, and a user satisfaction survey, all underpinned by regular content updates and analytics tracking.
Presentations
Our team has put together effective PowerPoint presentations to inform and equip the Pact Community with useful resources to motivate their own networks. Making presentations available in all 24 EU languages has proved key to reaching communities on the ground and getting people from all walks of life on board.
