From our portfolio
Marketing and communications support for the EIT's Higher Education Institutions Initiative (EIT HEI Initiative)
Project duration: March 2021 - March 2024
Establishing the EIT HEI Initiative as the driver to unlocking the full innovation and entrepreneurship potential of higher education institutions.
Our strategic services
Ecorys provided strategic marketing and communications support to develop and build up the brand of the EIT HEI initiative, and to encourage a broad range of actors to submit high quality proposals. We offered creative support and editorial services, and developed a comprehensive digital marketing strategy, including social media monitoring and training for initiative-funded projects. Additionally, our team developed the initiative’s visual identity and website, handling web and UX design. We produced and edited videos, created Word and PowerPoint templates, managed social media channels, and created content to maximise engagement.
Making an impact
By the end of the contract, the EIT HEI X account had amassed over 500 followers, and the LinkedIn follower count stood at over 3,000 followers
Throughout the EIT HEl Initiative’s three calls for proposals, the initiative received a total of 168 applications from consortia across Europe.
Overall the initiative awarded €69 million to support 359 HEls and 380+ non-academic organisations.
Our top picks
Graphic design
We developed the initiative’s visual identity using a combination of stock images and real-life photos from EIT HEI Initiative events to ‘give a face’ to the initiative.
Copywriting and editing
We drafted promotional news items, press releases, and compelling ‘Get Inspired’ stories about the impact of the initiative on higher education.
UX design, web design and management
We developed and maintained the EIT HEI Initiative website, and later updated its homepage to improve usability and layout:
Videography
As part of the EIT HEI Initiative’s launch, we created a promotional video, which was later updated to show the initiative’s latest achievements.
Presentations
We have developed a branded PowerPoint template and a variety of slides for different events to help presenters show the EIT HEI Initiative in the best possible light.
