From our portfolio
Communication campaign on the legislation to prevent and combat child sexual abuse (CSA)
Project duration: December 2021 - December 2022
Raising vital awareness of everything the EU is doing to prevent and tackle child sexual abuse
Our strategic services
Ecorys was commissioned by the Directorate-General for Migration and Home Affairs (DG HOME) to deliver a comprehensive online communication campaign to raise awareness of proposed legislation to prevent and combat child sexual abuse (CSA).
We provided full communication services, including target audience analysis, strategy development, and multi-channel campaign delivery across 27 EU Member States in 22 languages. This involved content creation, social media, stakeholder outreach, media buying, and influencer engagement.
Ecorys also handled editorial work, copywriting, translation, and graphic design, producing visual and audio-visual content tailored for online platforms. We closely monitored sentiment and reactions to address misinformation and public concerns about the legislation.
Making an impact
combined impressions across all digital channels, with 1.5m video views (10 seconds or more)
social media engagements
unique webpage visits (901% increase in comparison to previous period)
child’s rights organisations have signed open letter of support for the legislation (and counting)
of target country respondents are aware of legislation (9% increase since May 2022) [1]
recall what the legislation is about (4% increase since May)
of those aware, agree with key messages (stable since May, but with a proportionately larger base) [2]
of those aware, support for legislation (stable since May, but with a proportionately larger base)
[1] Based on representative survey of target countries (450 participants for each of 8 target
[2] Ibid.
Our top picks
Graphic design
Ecorys developed a wide range of visual assets, including social media graphics, banners, infographics, GIFs, and website visuals—translated into multiple EU languages.
To support stakeholder engagement, we produced a comprehensive communication pack featuring a messaging guide, FAQs, content calendars, and shareable visual and audio-visual materials.
Videography
We produced two videos and two teaser versions for each, translated and subtitled into 22 EU languages.
THE DANGER IS REAL
TIME IS RUNNING OUT
Digital advertising campaigns
We developed and implemented a pan-EU campaign across various channels, including organic social media content on DG COMM or DG HOME’s own channels, translated paid ads in relevant formats on Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Display. Influencers also contributed to the campaign as Ambassadors.
Web Development
We developed editorial and graphic content for the campaign website, available in English, including 4 news articles, with automatic translation of permanent content into all EU languages.
See the campaign webpage here.