Our strategic services

Since 2014, Ecorys has been managing the organisation and promotion of the competition, engaging EU cities and local administrations, alongside stakeholder networks and the wider public.

We provide communications and promotion services to increase participation from eligible cities, developing strategies for media outreach, social platforms, and digital media partnerships, along with editorial content, videos, and EC branded materials.

Ecorys also organise and manage the hybrid award ceremony, source moderators and produce certificates for the winning cities.

Making an impact in 2026

1329

eligible cities contacted

51

applications received from cities across the EU

49354

clicks to the campaign webpage via digital promotion

23.9M

impressions for social media adverts

Our top picks

Graphic design

We create a large range of multi-language visual assets adapted for different channels, including static images and banners for Facebook, Instagram, LinkedIn and X.

Digital advertising campaigns and website advertising

We launched a multi-channel social media paid campaign for applications targeting mayors, local government associations and stakeholders on Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok and Google Display.

YouTube advertising

We created YouTube video ads in English to target a selection of high-priority EU countries.

We launched an influencer marketing campaign in several EU Member States via Facebook, Twitter, LinkedIn, Instagram, TikToK and personal blogs, including creation of a social media toolkit which was shared with the influencers.

We purchased media space in the digital editions of major newspapers in priority countries, with press releases prepared and disseminated in all EU languages.

Videography

Every year we produce videos presenting the winning cities and we disseminate them via social media. 

An introductory video for the award ceremony
in EN with EN subtitles.

Videos of the winning cities

1st Winner

2nd Winner

3rd Winner

Special Mentions

Promotional materials

We source and produce a range of EU branded promotional materials.

Website development and management

We manage the content of the campaign webpage (within the European Commission’s website) in English, with automatic translation of permanent content in all EU languages. We developed the ACA application portal with content in all EU languages.

Event management

We design, organise and manage the award ceremony. We source moderators and produce trophies and certificates for winning cities.