From our portfolio
Access City Award 2022
Project duration: June 2021 - April 2022
Showcasing good practices on how European cities are making themselves more accessible for people with disabilities.
Our strategic services
Ecorys managed the full delivery of the 2022 Access City Award, overseeing organisation of the competition, administration, and the Award Secretariat, including updates to the application portal.
We provided communications and promotion services, developing strategies for media, social platforms, and influencer outreach, along with editorial content, videos, and EC branded materials.
Ecorys also organised and managed the hybrid award ceremony, sourced moderators and produced certificates for the winning cities.
Making an impact
eligible cities contacted
applications received from cities across the EU
people reached across the EU via digital promotion of the campaign
impressions for social media adverts
Our top picks
Graphic design
We created a large range of multi-language visual assets adapted for different channels, including static images and banners for Facebook, Instagram, LinkedIn and X.
Digital advertising campaigns and influencers
We launched a multi-channel social media paid campaign for applications targeting mayors, local government associations and stakeholders on Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok and Google Display.
YouTube advertising
We created YouTube video ads in English to target 6 EU countries.
We launched an influencer marketing campaign in 5 countries via Facebook, Twitter, LinkedIn, Instagram, TikToK and personal blogs, including creation of a social media toolkit which was shared with the influencers.
Videography
We produced two videos and two teaser versions of each, translated and subtitled into 22 EU languages:
Short intro clip about the award and finalists
EN, FR and DE subtitles and EN voiceover.
Promotional animation
EN subtitles.
Videos of the finalists (subtitled in their own language, as well as EN, FR and DE).
1st Prize
2nd Prize
3rd Prize
Special Mention: Rail
Special Mention: Digital
Special mention: physical environment
Promotional Materials
We sourced and produced a range of EU branded promotional materials: (notebook, post-its and grow your own tree at your desk).
Web Development
We provided editorial support and a new visual style for the campaign webpage (created by DG EMPL) available in English, with automatic translation of permanent content into all EU languages.
Event Management
We designed, organisation and managed the hybrid award ceremony, sourced moderators and sourced trophies and certificates for winning cities.
